How ThreatIP works
ThreatIP turns available acquisition context into a quality decision your team can inspect before a lead becomes someone else’s sales follow-up.
Illustrative product view based on the ThreatIP interface. Values and records are demo data.
The operating model
One inspectable path from what arrived through acquisition to what your team should do next.
Collect available visitor behavior, session, source, campaign, lead, engagement, account or company context where available, intent, and supporting technical or network signals.
Evaluate context across the acquisition journey: visitor, account context where available, lead, and campaign. A conversion alone is not proof of sales readiness.
Make the decision inspectable with product states such as Trusted, Needs Review, Low Intent, and Low Quality, alongside the reasons and context available for that record.
Recommend the next workflow step: Send, Review, Nurture, or Hold. Your team’s approved policy owns the final routing decision.
Inside the decision
The model keeps the quality question close to the acquisition moment, while leaving downstream sales systems and team policy in place.
ThreatIP can consider available visitor behavior, sessions, sources, campaigns, lead attributes, engagement, account or company context where available, intent, and supporting technical or network signals. It does not imply that every signal is available for every visitor.
Review visitor contextQuality can be considered across visitor, account context where available, lead, and campaign. A signup or conversion is an input to review—not by itself proof that a record is ready for sales.
Review lead qualityProduct states such as Trusted, Needs Review, Low Intent, and Low Quality give teams a shared language. Inspect the reasons and context available for the decision instead of treating a single number as the whole story.
See an acquisition reviewThreatIP can recommend Send, Review, Nurture, or Hold. The recommendation supports your workflow; your organization owns the final policy, routing, and customer treatment.
Review CRM readinessCRM handoff
ThreatIP sits between acquisition context and downstream action. Your CRM continues to handle records, pipeline, activities, sales workflows, and automation; ThreatIP adds the quality context your team can use before CRM handoff.
A useful distinction
Both can be useful in one operating model. The distinction is where the decision happens and what context it is meant to explain.
| Question | Traditional CRM scoring | ThreatIP quality layer |
|---|---|---|
| Primary focus | Prioritize records inside downstream workflows. | Evaluate acquisition quality before CRM handoff. |
| Context | Lead profile, engagement, fit, and workflow activity. | Available visitor, account, lead, campaign, intent, and supporting technical or network context. |
| Output | A score used to prioritize follow-up. | A reviewable quality verdict, reasons, and recommended action. |
| Ownership | Marketing and sales teams govern the scoring model. | Your team governs the policy and routing decision; ThreatIP provides context and recommendation. |
Product proof
These illustrative product views show where quality context, review reasons, and routing decisions appear. They are demo views, not customer results.
Illustrative product view. Example values are not customer results.
Illustrative comparison. Values are demo data, not a performance claim.
Conceptual workflow, not customer data. Routing follows your team’s approved policy.
Common question
CRM lead scoring helps prioritize records inside downstream sales and marketing workflows. ThreatIP evaluates acquisition quality before CRM handoff, using available visitor, lead, campaign, and account context to add a reviewable verdict and recommended action.
No. ThreatIP adds a quality decision layer; your CRM remains the system for records, pipeline, activities, sales workflows, and automation.
ThreatIP is designed to keep quality, verdict, reasons, and recommended action visible so your team can review the context available for that visitor or record before acting.
ThreatIP can recommend an action, but your team retains final policy and routing control.
Next step
Start a 14-day free trial, then decide where ThreatIP quality context belongs in your acquisition and sales workflow.
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